Lingerie Company 60th Birthday
Shirley of Hollywood has always been pure glamour and nothing has changed.
Since 1948, three generations of the Schlobohm family have run every step of this family business, from design and manufacturing to sales and distribution.
Shirley has designed and produced major private labels top lingerie retailers for over five decades, provides fan merchandise for Playboy and has manufactured private labels for major retail chains. Shirley delivers exceptional and affordable lingerie to more than 3,000 stores in the U.S. plus in the UK,
Australia, Vietnam, Europe and beyond.
The Shirley of Hollywood family of brands also includes: Intimate Attitudes, established in 1987 offering gorgeous lingerie styles that flatter full-figures in sizes 1x-6x; the Risqué collection, introduced in 1994, offering a full range of racy lingerie & high-fashion playwear styles affordably priced in missy & plus sizes; the Gyz line of distinctive men’s wear launched in 2003; HOT Packaged Lingerie/Stockings, which debuted in 2004; and Halloween, our expanded line of hauntingly successful his/her costumes in all sizes.
Over the years, Shirley of Hollywood’s famed lingerie catalogs have featured some of the hottest modeling talents in the world, from Brooke Burke and Victoria Silverstedt (Past Playboy Playmate of the Year) to Leanne Tweeden of Fox Sports, Quina Chase (June ‘05 Playboy Playmate) and Tyran Richard (March ‘07 Playboy Playmate). And Shirley of Hollywood lingerie has been featured in leading magazines, from FHM to Maxim and Playboy; and on hit national TV shows including America’s Got Talent, Entourage on HBO, The Pussycat Dolls: Search For The Next Doll and America’s Next Top Model on the CW, and Rock Star: Supernova on CBS.
Now in her 60th year Shirley has produced a fabulous commemorative collection inspired by Hollywood glamour with a contemporary twist.
Another company exciting development is Shirley’s Sexy Model Search. Shirley is looking for women of all shapes, sizes and ages to show off their sexy, Shirley style for the chance to win fabulous prizes, and launch a lingerie modeling career. Shirley will select 20 sexy finalists. Then, America will vote to choose the Top 10 Sexiest Shirley and Intimate Attitudes Models online at www.ShirleyofHollywood.com.
Watch for even more exciting happenings at The International Lingerie Show in Las Vegas, on September 15, 2008. It will be even bigger then the April Show and there will be lots of surprises in store for buyers.